PENGARUH TOTAL ASSET TURNOVER RATIO TERHADAP KINERJA PERUSAHAAN Studi Kasus: Perusahaan Manufaktur Sektor Industri Barang Konsumsi yang Terdaftar di Bursa Efek Indonesia Periode Tahun 2019-2023

Abstract

The aim of this research is to analyze the influence of the Total Asset Turnover Ratio on company performance as measured by Return on Investment, Return on Assets and Return On Equity in manufacturing companies in the consumer goods industry sector for the 2019-2023 period. The data collection technique used was purposive sampling, so that data was obtained from 49 companies with 245 annual financial reports. The data analysis techniques used in this research are descriptive statistical analysis, panel data regression analysis, selection of panel data regression estimation techniques, classical assumption testing and hypothesis testing. The method used is using a fixed effect model with the EGLS Panel (Cross-section weights) approach using the Eviews 9 application. The results of the research show that the Total Asset Turnover Ratio variable has an effect on Return on Investment, Total Asset Turnover has an effect on Return on Assets and Total Asset Turnover Ratio has an influence on Return On Equity.

Keywords: Total Asset Turnover Ratio, Return on Investment, Return on Assets, Return on Equity