Strategi Personal Branding Paramitha Widya Kusuma Melalui Akun Media Sosial Instagram Menggunakan Eight Laws Of Personal Branding Peter Montoya

Abstract

Abstract

This study aims to determine how the political communication strategy and personal branding process of Paramitha Widya Kusum through Instagram Social Media according to the Eight laws of personal branding. Using data collection techniques of observation, interviews, and documentation. The data obtained using analyzed using Bogdan and Biklen analysis techniques using Peter Montoya's personal branding concept and Harold Lasswel's Communication theory. The results of this study on the @paramithawidyakusuma Instagram account do personal branding in building this political communication. 1). Specialization (The law of specialization) he is young, responsive, and populist. 2). Leadership (The law of leadership) a leader who is close to the people, nurturing, ngayemi, and close to the ulama. In his post he is a figure capable of fulfilling what is the current needs of the community. 3). Personality (The law of personality) has a good relationship with the family, so the relationship built in the community will be well established. 4). Distinction (The law distinctiveness) he is always responsive, creative and populist so that trust grows from the people. 5). Visibility (The law of visibility) looks consistent with pro-people actions, going down to the community to bring aspirational programs to publish their programs on their Instagram account. 6). The law of unity is the figure of a young female politician who is humble, friendly, open, and responsible. 7). Persistence (The law of persistence) In this case Paramitha Widya Kusuma has never changed herself as a member of the DPR RI to always go down to the community, in fact she is still consistent in always caring about the people, ngayemi, and ngayomi. 8). (The law of goodwill) She managed to get this good name through her aspirations programs, she also often went down to the community to listen to complaints about the people. His closeness to the people, who always care, ngayemi, and ngayomi society. This means that the effects that occur in the community also have an impact on increasing the popularity of Paramitha Widya Kusuma For the trust of the people and loved by the people, she was encouraged by the people to advance in the Brebes Regency Regent Election.