Pengaruh Program Acara Mata Najwa Terhadap Minat Memilih Presiden Dalam Pemilihan Umum (PEMILU) tahun 2024 Pada Karyawan PT. Havi Indonesia

Abstrak

The purpose of this study is to determine the extent of the influence of the programme on voting interest. The theoretical basis used in this research is communication. The research method applied in this research is quantitative research method with descriptive analysis method. The technique of collecting data is done by field research, namely distributing questionnaires containing closed statements, making observations and by studying the literature. The data used includes primary data obtained from the answers of respondents and secondary data obtained from employees of PT Havi Indonesia. The population in this study is more than hundreds of respondents, therefore the sample used is representative. tabulate the results of distributing questionnaires, then tested using validity, reliability, simple linear regression, correlation, and coefficient of determination tests using SPSS version 27.00. The results of distributing questionnaires obtained the validity and reliability test value of the questionnaire is higher than the value of r table = 0.112. From this value, it can be concluded that the Mata Najwa programme has a strong relationship with the interest in choosing the President in the 2024 elections.