FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE DI JEJARING SOSIAL FACEBOOK
Abstract
This research purposes is to examine the factors influence online purchase decision on Facebook. The data was all primary which collected through personal interview in the form of questionnaire to 100 sample using cluster sampling method. To examine the hypothesis a multiple linear regression, F test & t test is applied. The result of this research shows that trust, easy of use and information quality have positive effect to online purchase, while risk have a negative effect to online purchase.
References
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Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integratif model of organizational trust. Academy of Management Review, 30 (3), 709- 734.
Park, C. H., & Kim, Y. G. (2003). A framework of dynamic CRM: Linking marketing with information strategy. Business Process Management Journal, 9 (5), 652-671.
Pavlou, P. A., & Gefen, D. (2002). Building effective online market places with institution-based trust. Proceedings of the Twenty-Third International Conference on Information Systems (ICIS), 667-675.
Pikkarainen, T., Pikkarainen, K., Karjaluoto, H., & Pahnila, S. (2004). Consumer acceptance of online banking: An extention of the technology acceptance model. Internet Research, 14 (3), 224-235.
Schifman, L., & Kanuk, L. L. (2008). Perilaku Konsumen (Edisi VII). Jakarta: PT Indeks.
Shen, Jia. (2012). Understanding user’s acceptance of social shopping websites: effects of social comparison and trust. Enterprise Information Systems, 102, 365-373.
Vidyayanti, Ratih. (2011). Faktor-faktor yang menjelaskan keputusan konsumen dalam melakukan pembelian pada butik online. Tesis. Binus Business School.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MS Quarterly, 13 (3), 318.
Ghozali, Imam. (2011). Aplikasi analisis multivariat dengan program SPSS 19 (Edisi 5). Semarang: BP Universitas Diponegoro.
Jarvenpaa, S. L., Tractinsky, N., & Vitale, M. (2000). Consumer trust in an internet store. Information Technology and Management, 1, 45–71.
Jogiyanto, H. M. (1999). Analisis dan desain informasi: Pendekatan terstruktur teori dan praktek aplikasi bisnis. Yogyakarta: Andi Offset.
Kotler, P., & Amstrong, G. (2001). Prinsip¬-prinsip pemasaran (Jilid 1). Jakarta: Erlangga.
Kotler, P. (1999). Manajemen pemasaran di Indonesia (Edisi 1). Jakarta: Salemba.
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integratif model of organizational trust. Academy of Management Review, 30 (3), 709- 734.
Park, C. H., & Kim, Y. G. (2003). A framework of dynamic CRM: Linking marketing with information strategy. Business Process Management Journal, 9 (5), 652-671.
Pavlou, P. A., & Gefen, D. (2002). Building effective online market places with institution-based trust. Proceedings of the Twenty-Third International Conference on Information Systems (ICIS), 667-675.
Pikkarainen, T., Pikkarainen, K., Karjaluoto, H., & Pahnila, S. (2004). Consumer acceptance of online banking: An extention of the technology acceptance model. Internet Research, 14 (3), 224-235.
Schifman, L., & Kanuk, L. L. (2008). Perilaku Konsumen (Edisi VII). Jakarta: PT Indeks.
Shen, Jia. (2012). Understanding user’s acceptance of social shopping websites: effects of social comparison and trust. Enterprise Information Systems, 102, 365-373.
Vidyayanti, Ratih. (2011). Faktor-faktor yang menjelaskan keputusan konsumen dalam melakukan pembelian pada butik online. Tesis. Binus Business School.
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Published
2014-09-01
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Section
Articles in JBIMA (Jurnal Bisnis dan Manajemen) Vol. 2 No. 2
