User Interface dan Social Media Marketing Sebagai Pendorong Keputusan Pembelian pada E-Commerce Tokopedia

Authors

  • Sarah Dien Hawa Universitas Peradaban

Abstract

Tokopedia is one of the e-commerce sites with the most
visitors in Indonesia in the 2022 quarter. During this period
Tokopedia has an average of 158.3 million website visitors
per month, the highest compared to its competitors. Before the
pandemic, namely 2019, Tokopedia only had 65.9 million
website visitors per month. Then, at the beginning of the 2020
pandemic, Tokopedia visitors dropped slightly, but after that
the trend continued to increase. If added up during the period
2019 to 2022 the number of visitors to the Tokopedia website
has grown by around 140%. The increase in the number of
visitors indicates an increase in consumer purchasing
decisions. Using 97 respondents using Tokopedia, this
research shows that user interfaces and social media
marketing have a positive influence on consumer purchasing
decisions
Keyword: user interface, social media marketing, purchase decision, e-commerce

Downloads

Published

2022-12-19

How to Cite

Dien Hawa, S. (2022). User Interface dan Social Media Marketing Sebagai Pendorong Keputusan Pembelian pada E-Commerce Tokopedia. Jurnal Sistem Informasi Dan Teknologi Peradaban, 3(2), 57–60. Retrieved from https://journal.peradaban.ac.id/index.php/jsitp/article/view/1313

Issue

Vol. 3 No. 2 (2022): Jurnal Sistem Informasi dan Teknologi Peradaban

Section

Articles