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Articles in JBIMA (Jurnal Bisnis dan Manajemen) Vol. 4 No. 2
Referensi
Band, W. A. (1991). Creating value for customers, designing and implementing a total corporate strategy. New York: John Wiley and Sons Inc.
Judd, V. C. (1987). Differentiate with the 5th P: people. Industrial Marketing Management, 16.
Kismono, Gugup. (2001). Pengantar bisnis. Yogyakarta: BPFE.
Kotler, Philip. (2000). Manajemen pemasaran. Jakarta: PT Prenhallindo.
Loudon, D. L., Bitta, D., & Albert, L. (1993). Consumer behavior: concepts and application. Fourth Edition. Singapore.
Martineau, P. (1958). The personality of the retail store. Harvard Business Review.
Mowen, J. C. (1995). Consumer behavior. 4th edition. New Jersey: Prentice Hall.
Omar, O. E. (1999). Retail marketing. Harlow England: Pearson Education.
Peter, P. J., & Olson, C. J. (1999). Perilaku konsumen dan strategi pemasaran. Cetakan Keempat. Jilid 1. Jakarta: Erlangga.
Smith, S. A. (1970). How do cunsomer chooses between brands of durable goods?. Journal of Retailing, 46 (2).
Swastha, B. (1999). Saluran pemasaran. Cetakan Keenam. Yogyakarta: BPEF.
Swastha, B., & Irawan. (2003). Manajemen pemasaran modern. Yogyakarta: Liberty.
Thompson, K. E., & Chen, Y. L. (1998). Retail store image: a means-end approach. Journal of Marketing Practice: Applied Marketing Science, 4.
Umar, Husen. (1999). Metodologi penelitian aplikasi dalam pemasaran. Jakarta: PT Gramedia Pustaka Utama.
Uncle, M. D., & Hammond, K. A. (1997). Modelling, the impact of socio-demographic segmentation on grocery store patronage. Centre for Marketing Working Paper, London Business School, 97-603.
Judd, V. C. (1987). Differentiate with the 5th P: people. Industrial Marketing Management, 16.
Kismono, Gugup. (2001). Pengantar bisnis. Yogyakarta: BPFE.
Kotler, Philip. (2000). Manajemen pemasaran. Jakarta: PT Prenhallindo.
Loudon, D. L., Bitta, D., & Albert, L. (1993). Consumer behavior: concepts and application. Fourth Edition. Singapore.
Martineau, P. (1958). The personality of the retail store. Harvard Business Review.
Mowen, J. C. (1995). Consumer behavior. 4th edition. New Jersey: Prentice Hall.
Omar, O. E. (1999). Retail marketing. Harlow England: Pearson Education.
Peter, P. J., & Olson, C. J. (1999). Perilaku konsumen dan strategi pemasaran. Cetakan Keempat. Jilid 1. Jakarta: Erlangga.
Smith, S. A. (1970). How do cunsomer chooses between brands of durable goods?. Journal of Retailing, 46 (2).
Swastha, B. (1999). Saluran pemasaran. Cetakan Keenam. Yogyakarta: BPEF.
Swastha, B., & Irawan. (2003). Manajemen pemasaran modern. Yogyakarta: Liberty.
Thompson, K. E., & Chen, Y. L. (1998). Retail store image: a means-end approach. Journal of Marketing Practice: Applied Marketing Science, 4.
Umar, Husen. (1999). Metodologi penelitian aplikasi dalam pemasaran. Jakarta: PT Gramedia Pustaka Utama.
Uncle, M. D., & Hammond, K. A. (1997). Modelling, the impact of socio-demographic segmentation on grocery store patronage. Centre for Marketing Working Paper, London Business School, 97-603.