Pengaruh Citra Toko dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan pada Toko Grosir Cirebon
Keywords:
image store, customer satisfaction, customer loyaltyAbstract
The purpose of this study was to analyze the Store Image effect on customers loyalty, and Customer Satisfaction on customers loyalty and effect Store Image and Customer Satisfaction jointly towards Customer Loyalty in Grocery Stores Cirebon. The results showed that the image store did not significantly affect customer loyalty, while customer Satisfaction significant effect on the Customer Loyalty. Effect of Store Image and Customer Satisfaction jointly against significant effect of Customer Loyalty.
References
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Umar, Husen. (1999). Metodologi penelitian aplikasi dalam pemasaran. Jakarta: PT Gramedia Pustaka Utama.
Uncle, M. D., & Hammond, K. A. (1997). Modelling, the impact of socio-demographic segmentation on grocery store patronage. Centre for Marketing Working Paper, London Business School, 97-603.
Judd, V. C. (1987). Differentiate with the 5th P: people. Industrial Marketing Management, 16.
Kismono, Gugup. (2001). Pengantar bisnis. Yogyakarta: BPFE.
Kotler, Philip. (2000). Manajemen pemasaran. Jakarta: PT Prenhallindo.
Loudon, D. L., Bitta, D., & Albert, L. (1993). Consumer behavior: concepts and application. Fourth Edition. Singapore.
Martineau, P. (1958). The personality of the retail store. Harvard Business Review.
Mowen, J. C. (1995). Consumer behavior. 4th edition. New Jersey: Prentice Hall.
Omar, O. E. (1999). Retail marketing. Harlow England: Pearson Education.
Peter, P. J., & Olson, C. J. (1999). Perilaku konsumen dan strategi pemasaran. Cetakan Keempat. Jilid 1. Jakarta: Erlangga.
Smith, S. A. (1970). How do cunsomer chooses between brands of durable goods?. Journal of Retailing, 46 (2).
Swastha, B. (1999). Saluran pemasaran. Cetakan Keenam. Yogyakarta: BPEF.
Swastha, B., & Irawan. (2003). Manajemen pemasaran modern. Yogyakarta: Liberty.
Thompson, K. E., & Chen, Y. L. (1998). Retail store image: a means-end approach. Journal of Marketing Practice: Applied Marketing Science, 4.
Umar, Husen. (1999). Metodologi penelitian aplikasi dalam pemasaran. Jakarta: PT Gramedia Pustaka Utama.
Uncle, M. D., & Hammond, K. A. (1997). Modelling, the impact of socio-demographic segmentation on grocery store patronage. Centre for Marketing Working Paper, London Business School, 97-603.
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Published
2016-09-01
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Articles in JBIMA (Jurnal Bisnis dan Manajemen) Vol. 4 No. 2
