Pengaruh Kemitraan dan Kewirausahaan Terhadap Saluran Distribusi, serta Pengaruhnya Terhadap Kinerja UMKM di Kabupaten Purbalingga
Keywords:
broiler farm, business performance, relationship, entrepreneurship, distribution channelAbstract
Sub-sector of farms broiler chickens in the District of Purbalingga is a business strategy the interrelationship between farmers and livestock feed company. One of the strategies of feed cattle for profit is to develop a distribution system so as to develop partnerships broiler farms. Research on strategy choice partnership is one form of strategic alliances that can improve business performance through some influence that is a partnership (relationship), entrepreneurship and distribution (distribution channel).
References
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Budiono, B. S. (2002). Dinamika strategi pelayanan outlet dan kinerja penjualan. Journal Sains Pemasaran Indonesia, 1(1), 41-56.
Cooper, & Schindler. (2006). Marketing research. New York: The McGraw-Hill Companies, Inc.
Ferdinand, Augusty. (1999). Strategic pathways toward sustainable competitive advantage. Unpublished DBA Thesis, Shouthern Cross, Lismore Australia.
Hair, J. F., Anderson, & Black, W. C. (2006). Multivariate data analysis with readings. Fourth Edition. New Jersey: Printice Hall.
Hox, J. J. & Bechger, T. M. (1998). An introduction to structural equation modeling. Family Science Review, 11, 354-373.
Johnson, M. S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. Journal of Marketing, 63(2), 70-87.
Kao, R. W. Y., & Knight, R. M. (2001). Entrepreneurship and new venture management. Canada: Prentice-Hall.
Kotler, P. (2008). Marketing management. A Pearson Education Company. Prentice-Hall, Inc.
Lee, N. R., & Kotler, P. (2010). Social marketing: Influencing behaviors for good. SAGE Publications.
Shipley. (2002). Tenant distribution channels. International Journal of Service Industry Management, 3(4), 44-62.
Tjiptono, Fandy. (2009). Strategi pemasaran. Yogyakarta: Penerbit Andi.
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Published
2017-09-30
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Articles in JBIMA (Jurnal Bisnis dan Manajemen) Vol. 5 No. 2
